![]() The App, which features characters from the children’s show SpongeBob SquarePants, is considered a “mixed-audience” child-directed app and, accordingly, is subject to both COPPA and CARU’s Guidelines. ![]() The SpongeBob: Krusty Cook-Off app came to CARU’s attention through its routine monitoring of child-directed content. CARU has recommended a variety of corrective actions with respect to Tilting Point’s advertising and privacy practices. ![]() On September 7, 2022, the Children’s Advertising Review Unit (“CARU”) of BBB National Programs announced its finding that Tilting Point Media, LLC (“Tilting Point”), owner and operator of the SpongeBob: Krusty Cook-Off app (the “App”), violated the Children’s Online Privacy Protection Act (“COPPA”) and CARU’s Self-Regulatory Guidelines for Advertising and for Children’s Online Privacy Protection (“CARU’s Guidelines”). ![]()
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